In 2013, the UNiTE campaign launched a global call for action to “Orange the World in 16 Days.” UN entities, civil society organizations and individuals across the world led an array of creative and highly visible events in over 50 countries, which drew attention to the issue and created opportunities for discussion around current initiatives and solutions. The initiative aimed to create the symbolic image of a world free from violence against women and girls. The colour orange was a uniting theme which ran through all events as one of the official colours of the UNiTE campaign, and as a bright and optimistic colour, representative of a world free from violence